What goes into building a puppet and why it costs
Questions you should ask yourself
1. Do I already have a mascot or something that can be animated in your logo?
If you don't have a logo already created, maybe now is the time. Your logo and your mascot should compliment eachother whenever possible. If you already have a logo, is there something within it that can be turned into a mascot?
2. How much do you plan on using said mascot and where.
If you're only going to use your mascot once or just for print, there's a cost difference. Is your mascot going to be in print only, or do you plan on animating it? If you're going to use your mascot a lot, which you should, then spending a little more isn't a bad idea.
3. What type of personality does it have (should reflect your brand)
What is your personality type or the type of your preferred customer? If you're planning on doing more than just static objects such as print or billboards, personality isn't as big as it would be if it were animated. Think of subtle things that represent the type of character your target audience will resonate with.
4. Is it a solo character, or do you plan on having a cast?
A solo character may require more scene animations to reflect your message, whereas multple characters can stick to just a few scenes. This is not something that a typical business owner would have in-depth knowledge about, however it's good to have an idea before you meet your designer.
5. Do you want an animated background (scene) or video?
This is self explanitory in nature. Having video will give you more versatility, even if you want it to be part animate and part video. If you want to have everything be animated, you might want to have an area design idea, for example a birds eye view of a neighborhood or town.
Questions to ask your designer?
1. Examples of work. The more lifelike the designs the higher the cost will be.
You should always take a look at the quality of work that an individual puts out. It doesn't mean that their style is good or bad, however everyone has their own preferences in the type of characters they like.
2. Can they do human or animals?
If you're looking for an animal animator, then someone who does a majority of human puppets wouldn't be a good fit. Find someone who has already created a character that's similar to the one you have in mind and you'll never be disappointed.
3. What types of triggers does it come with or how many do you get for the price.
Triggers are the most important part of animation. Triggers allow for special things to happy like giving a thumbs up or doing a dance. In my opinion, this is what will make or break your puppet unless you have the software and knowledge to add your own. These triggers will also help your character convey the personality that you designed.
4. How long to design and complete
Each place is different, it's always good to have expectations. Here at Garfield Media, we give the expectation that 2 characters a week can be completed and ready for post production. Once the character is created with the neccessary scenes, it will take another 2 weeks to complete up to a 5 minute video.
5. Is the source file included in the final product
Each company is different in this as well. Here at Garfield Media, if you're looking for a one time production, we keep the source file for your puppet. If you're looking to do multiple productions, we offer a subscription service or you can purchase the lifetime rights to your puppet for an additional charge of $250.